Work / Concept
Aurora — Product Launch
A speculative launch spot for a fictional smart-lamp brand, with key visuals and social cutdowns.
ConceptConceptConceptConceptAI-generated concept stills and detail frames. Experimental work — not client work.
Project overview
A fictional product used to demonstrate a full launch package: hero film, stills and platform adaptations.
Creative approach
Product renders composited into generated interiors at different times of day; a 30-second narrative followed by 6 and 15-second cutdowns.
Deliverables
- 30s hero spot
- 15s and 6s cutdowns
- 9:16, 1:1 and 16:9 versions
- Six key visuals
Credits
Concept work by 31 AI Productions for a fictional brand.
Concept Commercials Brand Campaigns Product Visuals
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